Intended as a game about games, the mission of was to democratize the art of game creation. With The Game Creator, and its library of images, animations and sounds, individuals could create a game from scratch or dive deep into customizing another player's creation. The Swapper let players customize existing games – or newly made games from The Wizard - with their own selection of images, aiding in game personalization. The Wizard led players through the process of creating a game step-by-step with intuitive options designed to help them create their own game (e.g., make their own Tower Defense game) with a library of game genres to choose from.
Three game creation tools-The Wizard, The Swapper and The Game Creator-were the player's assistants in game design. sports, puzzles, adventure games, racing games, tower defense games, Angry Birds games). This online community was supported by a suite of game creation tools, audio and graphic asset packs, a YouTube-style website with leaderboard and other social features, plenty of first-party games, ongoing content releases, community support, and countless user-generated games across many genres (e.g. From the studio that created The Sims and SimCity, was an online community centered on playing, creating and sharing games with a vibrant ecosystem of players and creators.